Privacy Policy

Effective Date: April 1, 2024
Last Updated: April 1, 2024

1. Overview

We value your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, your legal rights, and how to exercise them, in accordance with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA/CPRA).

2. Information We Collect

• Account Information: Name, email address, company name
• Marketplace Data: Store identifiers, API tokens
• Content Data: Product listings, images, media files
• Advertising & Analytics: Search terms, CTR, conversion rates, ad spend reports
• Usage Information: IP address, device/browser type, interaction logs

3. How We Use Your Data

• Provide, maintain, and improve our services
• Sync listings across integrated marketplaces (e.g., Amazon, Shopify, Walmart, Target)
• Generate performance reports and actionable insights
• Recommend optimizations using advertising and search analytics
• Communicate with you about product updates, security, and support

Legal Basis for Processing (GDPR):

• Your consent (where applicable)
• Contractual necessity (to deliver our service)
• Legitimate interests (to improve services and maintain security)
• Legal obligation (where required by law)

4. Data Sharing and Disclosure

• With third-party platforms you connect (e.g., Amazon, Shopify)
• With service providers acting as data processors under contract
• To comply with legal obligations or enforce our agreements

5. Data Retention

We retain your personal data only as long as necessary for the purposes stated above or to comply with legal obligations. You may request deletion of your data at any time (see Section 7).

6. Data Security

• Encryption of data in transit and at rest
• Access controls and audit logging
• Regular security monitoring and review

7. Your Rights

Under GDPR (EU Residents):

• Access, correct, or delete your personal data
• Object to or restrict data processing
• Data portability (to receive your data in a usable format)
• Withdraw consent at any time (where applicable)
• File a complaint with your data protection authority

Under CCPA/CPRA (California Residents):

• Know what personal information is collected and how it’s used
• Request access to or deletion of your data
• Opt-out of sale or sharing of your data (we do not sell your data)
• Correct inaccurate personal data
• Limit use of sensitive personal data (we do not collect it)

To exercise these rights, contact us at privacy@easytomanage.com.

8. International Data Transfers

Your data may be processed in the U.S. We use appropriate safeguards (e.g., Standard Contractual Clauses) to comply with GDPR.

9. Changes to This Policy

We may update this policy from time to time. Material changes will be communicated via email or service notifications.

10. Contact Us

Email: privacy@easytomanage.com
Mailing Address: 681 5^th Avenue, 14^th Floor, New York, NY 10022